Legal Notice

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern DV CLOSET LTD's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term 'DV CLOSET LTD', or 'DV Closet' or 'us' or 'we' refers to the owner of the website whose registered office is 4th floor, 86-90 Paul Street, EC2A 4NE, London, UK. Our company registration number is 9502933, Companies House Cardiff. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, information may be stored by us for use by third parties.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

Privacy Policy

This privacy policy sets out how DV CLOSET LTD uses and protects any information that you give DV CLOSET LTD when you use this website and our iOS application, social media accounts (pages and profiles).

DV CLOSET LTD is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

DV CLOSET LTD may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from the 22nd of May 2018.

(a) What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • The following services in addition to our data collection are used:

1)     Facebook Account Access

-          Permissions : About Me, Friends

2) Paypal

-As defined by the privacy policy of this service

3) Fabric Answers

-Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data

4) TestFlight (Apple)

-Testing Users Personal Data: Cookies, email address and Usage Data

5)     Quickblox

-Push Notifications which are sent to the user

-Video - Calling for Fashion Device (paid service as described in the T&C)

6) Firebase

-Verifying phone number

7)Device Permissions for Personal Data Access





8)Hosting and backend Infrastructure

-Amazon EC2 - Various types of Data as specified in the privacy policy of the service

9)Infrastructure Monitoring

-Crashlytics - Personal Data: geographic position, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service


-Various types of data as specified in the privacy policy of the service

11)Registrtation and authentication

-Direct Registration

-Personal Data : Email Address, City

-Facebook Authentication

-Personal Data: various types of data as specified in the privacy policy of the service

12)Use of the Application


-Fashion Advice

(b) What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

(c ) Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

(d) Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

(e) GDPR Compliance

-Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are:

       Cookies, Usage Data, email address, City, Photographs, Advise , unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) .


Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by

specific explanation texts displayed prior to the Data collection. The Personal Data may be freely provided by the User, or, in case of Usage Data,

collected automatically when using this Application and or website. All Data requested by this Application is mandatory and failure to provide this Data may make it

impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to

communicate this Data without any consequences on the availability or the functioning of the service. Users who are uncertain about which Personal Data is

mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools – by this Application and/ or our website or by the owners of third-party services used by this Application and or website serves the purpose of providing the service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.

-Mode and place of processing the Data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies,

communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.


The Data is processed at the Data Controller's operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

-Retention Time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

-The use of the collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes:

         Analytics, Access to third-party accounts, Registration and authentication, Advertising, Contacting the User, Device permissions for Personal Data access, Hosting and backend

infrastructure and Infrastructure monitoring.

The Personal Data used for each purpose is outlined in the specific sections of this document.

-Facebook permissions asked by this Application

This Application may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it.

This service allows this Application to connect with the User's account on the Facebook social network, provided by Facebook Inc. For more information about the following permissions,

 refer to the  Facebook permissions documentation located at https://developers.facebook.com/docs/authentication/permissions Facebook privacy policy located at https://www.facebook.com/about/privacy/.

The following information is used:

  • Email Address - to provide authentication and registration
  • City - To provide the list of Fashionistas for your city
  • Friends - To provide you with a list of Facebook friends who might have installed the DVCloset App and who you can connect with

-Device permissions for Personal Data access

Depending on the User's specific device, this Application may request certain  permissions that allow it to access the User's device Data as described below.

By default, these permissions must be granted by the User before the respective information can be accessed. Once the permission has been given, it can be revoked by the User at any time.

In order to revoke these permissions, Users may refer to the device settings or contact the Owner for support at the contact details provided in the present document. The exact procedure for

controlling app permissions may be dependent on the User's device and software.

Please note that the revoking of such permissions might impact the proper functioning of this Application.

If User grants any of the permissions listed below, the respective Personal Data may be processed (i.e accessed to, modified or removed) by this Application.


  • Camera - This is used by the user  to take photos of which they request fashion advice from a friend or fashionista
  • Camera - In addition it is used to make a purchased video call with a fashionista
  • Camera Roll - Access to the phone’s album when a user wishes to send an existing photograph to a friend or fashionista. Only the photograph sent is stored.
  • Microphone - This is used to transmit your responses to a purchased a video call with fashionista
  • Calendar - This is used to create an entry in your calendar of a purchased in-person fashion advice meet with a fashionista and acts as a reminder
  • Contacts - These are used by the application to discover which of your contacts have installed the application and provide you a means of connecting with them through the DVCLOSET app
  • Background - The application attempts occasionally to request new information for the user


-Fabric Answers (Google Inc.)

Fabric Answers is an analytics service provided by Crashlytics, a business division of Google Inc. In order to understand Google's use of Data, consult the Google’s partner policy located at


This service is designed for mobile apps analytics and can collect various information about your phone, highlighted in the Fabric Answers privacy policy.

In particular, this Application uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run

the Fabric Answers service.

Fabric Answers may share Data with other tools provided by Fabric/Crashlytics, such as Crashlytics or Twitter. The User may check this privacy policy to find a detailed explanation

about the other tools used by the Owner.

Users may opt-out of certain Fabric Answers features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in

other Fabric related sections of this privacy policy, if available.

Personal Data collected:

Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

The Privacy Policy of this service is located at https://answers.io/img/onepager/privacy.pdf


This service is used to provide phone verification of the user to be able to match the user to their contacts. Their privacy policy is located at https://www.firebase.com/terms/privacy-policy.html

-TestFlight (Apple Inc.)

TestFlight is an analytics service provided by Apple Inc. It is only applicable to Test users tasked with testing the application.

Personal Data collected: Cookies, email address and Usage Data.  The privacy policy of this service is located at https://www.apple.com/legal/internet-services/itunes/testflight/sren/terms.html

-Amazon EC2

This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application.

Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Personal Data collected: various types of Data as specified in the privacy policy of the service located at https://aws.amazon.com/privacy/

-Infrastructure monitoring

This type of service allows this Application to monitor the use and behaviour of its components so its performance, operation, maintenance and troubleshooting can be improved.

Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Application.

Crashlytics (Google Inc.)

Crashlytics is a monitoring service provided by Google Inc.Personal Data collected:

geographic position, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service located

at https://try.crashlytics.com/terms/privacy-policy.pdf                  


Quickblox is the service that is used to provide interaction messaging and video-calling between users and fashionistas.

Specifically the following are used from Quickblox

  • Push Notifications  - notify users immediately of new advise or incoming calls
  • Video Calling - Provide the necessary infrastructure to facilitate a video call between a fashionista and a plain user

The service collects the necessary data provided to it to manage a user and list and a unique identifier to identify the devices of the user. Their privacy policy is located at https://quickblox.com/privacy/


Paypal provides the payment service to purchase an in-person session with a fashionista. The information gathered by this service

is restricted to their privacy policy ( https://www.paypal.com/gr/webapps/mpp/ua/privacy-full) . We only collect the fact that a successful purchase is made.


This service provides an online e-commerce store. We do not collect any information within this app of the user-interaction with this service. Their privacy policy is located at https://www.shopify.com/legal/privacy

-This application

The user’s interaction with this application necessities the following information to be stored

  • User’s Details as describe above
  • Fashion Advice received and given
  • Photographs that have been exchanged

-Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.

The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

The rights of Users

 Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be

supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate

reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Application does not support “Do Not Track” requests.To determine whether any of the third-party services it uses honour the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the

last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that the Data Controller remove the Personal Data. Unless stated

otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Information about this privacy policy

The Data Controller is responsible for this privacy policy

-Definitions and legal references

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.


Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application,

the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer

(successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application)

and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User or Fashionista

The individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of

processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application


Small sets of data stored in the User's device.

(f) Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

(f) Controlling your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at legal@dvcloset.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 4th floor, 86-90 Paul Street, EC2A 4NE, London, UK.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.


Website & iOS Application disclaimer

The information contained in this website & iOS application is for general information purposes only. The information is provided by DV CLOSET LTD and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits, arising out of, or in connection with, the use of this website.

Through this website & iOS application you are able to link to other websites & applications or platforms which are not under the control of DV CLOSET LTD. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website and iOS application up and running smoothly. However, DV CLOSET LTD takes no responsibility for, and will not be liable for, the website and/ or iOS application and/ or social media being temporarily unavailable due to technical issues beyond our control.


Copyright Notice

This website and its content is copyright of DV CLOSET LTD - © DV CLOSET LTD 2018. All rights reserved.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

  • you may print or download to a local hard disk extracts for your personal and non-commercial use only
  • you may copy the content to individual third parties for their personal use, but only if you acknowledge DV CLOSET as the source of the material

You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website application, platform or other form of electronic retrieval system.



DV CLOSET LTD does not represent or endorse the accuracy or reliability of any information's, content or advertisements contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this website or iOS application, nor the quality of any products, information's or any other material displayed, purchased, or obtained by you as a result of an advertisement or any other information's or offer in or in connection with the services herein.
You hereby acknowledge that any reliance upon any materials shall be at your sole risk. DV CLOSET LTD reserves the right, in it's sole discretion and without any obligation, to make improvements to, or correct any error or omissions in any portion of the service or the materials.


DV CLOSET LTD respects the rights (including the intellectual property rights) of others and we ask our users and authors to do the same. DV CLOSET LTD may in appropriate circumstances and in its sole discretion, terminate the accounts of users and authors that infringe or otherwise violate such rights of others.

All content provided on this "DV CLOSET" blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.
DV CLOSET LTD expressly declares that any views expressed in the articles (in this blog) are those of the authors and the authors solely retain liability for any direct or indirect issues arising out of, or in connection with their articles.

DV CLOSET LTD will accept no liability for any claims arising out of or in connections with an article or articles published in DV Closet’s blog.

The owner of DV CLOSET LTD will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

This terms and conditions are subject to change at anytime with or without notice.