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Trend Aware 2018

Trend Aware 2018

Posted in Trend Alert

This time of year is such an enthralling interval with the amount of runway shows and award ceremonies to take notice of.

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The Rise of Rave Culture – Fashion

The Rise of Rave Culture – Fashion

Posted in Trend Alert

For any of those fashionistas out there who remember, we were actually witnessing the initial influx of the reputable rave culture last January ’17, mainly in the menswear department and not forgetting the frequent celeb sighting from 2014.

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Theatrical Fashion & Gucci

Theatrical Fashion & Gucci

Posted in Urban Life

With the vast response to Gucci’s recent runway show in Milan, which consisted of models carrying their own prosthetic heads and SPX third eyes attached to foreheads and hands, you’d think that Alessandro Michele was the first creative director to step into the realms of something so theatrical, but the runway has been a stage for such performances many times over, where models have been puppets to the designers mind and displayed many dramatic splendours.

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SEE NOW, BUY NOW

SEE NOW, BUY NOW

Posted in Urban Life

When the whole concept of “see now-buy now” was first introduced, it was perceived as a strategic attempt aimed at speeding up the transition of apparels and accessories from the stage to the high street in order to meet the ‘so called’ demands of the ‘progressively exasperated purchasers for the newest designs’.

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